Branding Illustration

Art Direction UI Design

Café Kujira, a Montreal-based specialty coffee roaster, blends Japanese inspiration with a distinctly local vibe. Committed to community, Kujira collaborates with local partners and values sustainability in every cup.

1.1 Logo

1.2 Colour Palette

The colour palette reflects the elegance of Japan and the warmth of Montréal. Combinations of black and oatmeal are used as primary colours, allowing a soft yellow and orange to add a vibrancy to the brand.

1.3 Cafe Usage

Coffee Bag
A customizable sticker is placed on the bag to highlight the bean origin, notes, roast and process. The bag itself utilizes the dark blue as the base colour and cream for the logo and sticker.

Coffee Cup
The cup makes use of the whale symbol, stamped on manually.

2.1 Desktop & Mobile